new and improved

the original Smash! are a norwegian innovation: salty, friable corn cones dipped in chocolate-flavoured hydrogenated vegetable fat—remarkably delicious. Smash! combines nearly every possible obesity-inducing quality, so why hasn't it overtaken the US snack market? a mystery.

Smash! comes in many formats including this latest: Smash! BITES, which are Smash! fragments enhanced with tiny cubes of fudge caramel. unlike miniSmash! and ice cream Smash!, Smash! BITES are barely recognizable as Smash!

so often, what is heralded as progress is merely change.

hyperborea

a traveler from the north arrives, bearing an ekstra store pose of Smash! and a new surprise soon to be unveiled. you will be reassured to find that Smash!, norway's sole apparent contribution to international snack culture (kvikk lunsj doesn't count, nor does lefse), is as good as ever and that an ekstra store pose of it doesn't go very far.

update: a Big Bag of Smash! lasts 3h 27m.