Friday, April 5, 2013

new and improved


the original Smash! are a norwegian innovation: salty, friable corn cones dipped in chocolate-flavoured hydrogenated vegetable fat—remarkably delicious. Smash! combines nearly every possible obesity-inducing quality, so why hasn't it overtaken the US snack market? a mystery.

Smash! comes in many formats including this latest: Smash! BITES, which are Smash! fragments enhanced with tiny cubes of fudge caramel. unlike miniSmash! and ice cream Smash!, Smash! BITES are barely recognizable as Smash!

so often, what is heralded as progress is merely change.

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